Professional Feature Writing Bruce Garrison(3)

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.�(Welsch,�1998,�p.�2G)Destination�Article�Fact�BoxesA�popular�approach�to�writing�destination�features�is�to�include�a�"facts"�or�"if�you�go"�typographic�box�with�the�story.�This�information�goes�beyond�what�is�contained�in�the�main�article�but�also�supplements�the�article�with�an�abstract�of�key�information�for�your�reader�who�skims�the�section�or�who�is�interested�in�clipping�only�the�most�basic�information�about�this�destination.�What�do�you�include?�Here�is�a�list�of�the�10�most�common�categories�of�information�for�the�box:1.�Directions:�How�do�you�get�there?�What�is�the�address?�How�do�local�visitors�get�there�by�car,�train,�boat,�bus,�or�air?2.�Parking:�Where�do�you�park?�What�is�the�cost?�When�does�the�lot�open�and�close?Page�3133.�Days�and�hours�of�operation:�When�are�the�attraction�and�accompanying�facilities�open?4.�General�information:�Whom�does�a�visitor�contact�for�general�information,�such�as�advance�tickets�or�brochures?5.�Contact:�What�is�the�contact�telephone�number�and�address?6.�Lodging:�Where�can�readers�stay?�Price�ranges?7.�Food�and�other�facilities:�Can�you�buy�food?�Restaurants?�Price�ranges?�What�other�facilities�(or�the�unusual�lack�of�them)�are�worth�mentioning�to�your�reader?8.�Souvenirs:�Can�you�buy�anything?�Is�taking�anything�(e.g.,�at�a�national�or�state�park)�illegal?9.�Tours:�Are�there�organized,�regular�tours?�How�do�you�sign�up�or�reserve�space?10.�Special�upcoming�events:�What's�in�store�for�the�current�or�next�season?LEADING�TRAVEL�INDUSTRY�SOURCESHuman�Sources Written�SourcesLocal�editors,�reporters Tour�books�(annuals)Tourism�directors,�staffs Local�authors'�booksHotel�staff�where�you�stay Local�newspapers�filesPublic�information�officers National,�regional�travel�magazinesManagers�of�attractions Auto�association�guide�booksResidents�of�area�you�visit Attraction�press�kitsTour�guidesTelephone�directories�(usually�a�local�information�section)Shop�merchantsLocal�authors World�atlasLocal�historians History�section�at�a�local�bookstoreLocal�museum�directors U.S.�atlasCab�and�bus�drivers Hotel,�motel�room�guest�booksWWW�travel�sites Airline�in�flight�magazinesPage�314POPULAR�TRAVEL�BOOKS�AND�PERIODICALSBooks Consumer�and�Industry�PeriodicalsHotel�&�Travel�Index National�GeographicOfficial�Hotel�and�Travel�Guide SignatureAAA�Tour�Books Frequent�FlyerArthur�Frommer's�guides National�Geographic�TravelerFodor's�guides Cond�Nast�TravelerTravel�Research�Bibliography Official�Airline�GuideSteve�Birnbaum's�guides Travel�&�LeisureAir�Traveler's�Handbook Endless�VacationGoode's�World�Atlas New�DeparturesThe�Travel�Writer's�Handbook Family�Motor�CoachingCurtis�Casewit's�How�to�Make�Money�from�Travel�Travel�HolidayWritingWorld�TravelingTravel�SmartOdyssey�Hotel�&�Travel�IndexASTA�Agency�ManagementThe�Travel�AgentTravel�Smart�for�BusinessSouthern�LivingSunsetAAA�magazines�such�as�Home�&�AwayCONSUMER�AND�INDUSTRY�NEWSLETTERSTravel�Alert�BulletinTravelwriter�MarketletterTravel�CompanionsTravel�Distribution�ReportTravel�MattersTravel�SmartTravel�PartnersTravel�ScoopTravelin'�WomanTraveling�HealthyTraveling�TimesTravelweek�BulletinPage�315Writing�Service�Travel�ArticlesOne�of�the�most�practical�types�of�travel�features�is�the�service�article.�These�pieces�provide�useful�and�important�information�to�help�readers�make�decisions�about�an�upcoming�trip�or�what�to�do�with�their�time�while�on�the�trip.�Service�stories�also�provide�another�important�function�because�these�stories,�short�or�long,�offer�tips�and�ideas�for�simplifying�the�trip�and�the�means�for�making�the�trip.�For�example,�a�travel�service�story�helps�your�readers�negotiate�a�busy�major�international�airportsuch�as�Atlanta's�Hartsfield,�Chicago's�O'Hare,�or�New�York's�Kennedy by�offering�descriptions�of�the�terminal,�concourses,�parking,�other�fees,�luggage�storage,�and�security�policies.�These�are�stories�that�tell�your�readers�when�and�how�to�book�reservations�on�cruises�or�at�that�popular�area�resort�by�providing�information�such�as�names�and�addresses,�deposit�amounts,�and�deadlines.�Service�stories�also�give�tips�on�getting�good�camera�angles�when�photographing�sites�such�as�national�parks�or�historic�neighborhoods�or�buildings.The�travel�section�of�The�New�York�Times�published�a�feature�by�writer�Betsy�Wade�that�analyzed�"intermodal�intercity"�travel,�a�type�of�travel�offered�by�the�airlines�and�bus�companies�from�larger�travel�markets�to�smaller�ones.�She�wrote�a�personal�experience�article�about�a�trip�she�took�that�included�a�flight�and�bus�travel�for�a�single�fare�and�using�a�single�ticket.�The�purpose�of�the�story�was�to�explain�this�type�of�ticketing�and�travel�and,�mainly,�to�describe�its�plusses�and�minuses [ Pobierz całość w formacie PDF ]

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